Let’s talk about natural perfumes!
Everyone talks about natural perfumes! The global craze for naturalness in the media and among certain consumers is so obvious we needed to focus on it in-depth with perfumers themselves. Jeanne-Marie Faugier (Senior Perfumer at Firmenich), Irène Farmachidi (Perfumer at TechnicoFlor), Antoine Lie (Perfumer at A.L.O.E), and Nathalie Feisthauer (Independent Perfumer-Creator at LabScent) deciphered it all for us.
The current pandemic is believed to have crystallized this movement, with the underlying notion of a better, healthier, transparent world. Driven by ethical, wellness, good-for-the-planet values, perfume brands like Ormaie, Voyages Imaginaires, Florame, Weleda, 100Bon, Floratropia, and others gave consumers an answer.
